What does Willing Beauty do to ensure they’re using safer ingredients?

We have chosen to develop a rigorous health and safety ingredient and formula evaluation process that is unique to Willing Beauty rather than relying on a third party, which may have incomplete information about formulas (for instance the percentage of each ingredient within the formula which companies do not publish). Our process includes confirming no ingredients are on our black list of over 1,400 which was developed with a green chemist, as well as review of ingredients and their percentage within the formula by a member of the American Board of Toxicology, compliance with European Union ingredient regulations, dermatologist testing and allergy testing.