We have chosen to develop a rigorous health and safety ingredient and formula evaluation process that is unique to Willing Beauty rather than rely on rankings from a third party. Third party rankings may contain incomplete information about formulas (for instance, we publish the % of each ingredient within any given formula which most third party sites do not publish). Our process includes confirming no ingredients are used from our black list of over 1,400 ‘forbidden’ ingredients. Our black list was developed by a green chemist, and was reviewed by a member of the American Board of Toxicology. We also ensure that the ingredients we use in our products comply with European Union ingredient regulations, are tested by a dermatologist, and go through allergy testing.